The Evolution of SEO

The Evolution of SEO in Digital Marketing As in life, the only constant in search engine optimization (SEO) is change. In the past, optimizing a website meant ensuring you utilized keywords in the appropriate paces. However, this has evolved into a wholly new practice. Today, many SEO practices revolve around the...

How Does Google Analytics Help in Houston SEO?

If you aren’t familiar with Google Analytics, it is a free tool you can use to track data. This helpful platform provides insight into the way visitors engage with your website. In particular, it is helpful in guiding your SEO optimize, whether for your blog or an e-commerce site. With...

Interweaving Web Design with SEO

Web Design + Houston SEO: How Important Is SEO?  Web design is important for any small business that wants to find success online. Optimize the design of your website so that your business can rank higher among the search engine results pages (SERPs). Search engine optimization, often abbreviated to SEO,...

E-Commerce SEO Strategy for Small Business

What Makes Up a Great E-Commerce SEO Strategy?  If you’re an online retailer setting up an e-commerce shop, search engine optimization (SEO) is one of the most important strategies in your arsenal to cut through the noise of the digital landscape. For those who aren’t familiar, SEO is the process...

The How & Why of SEO

SEO Strategy and You  If you’re a small business owner, you know the importance of getting your name out there. More and more, the traditional forms of marketing are having more of an impact on your wallet than they are on your business. As digital marketing continues to become the...

How to Identify Your Target Audience

Creating a website takes time, money, and resources. It can be an arduous and daunting process for business owners. How do you make sure your target audience profile is correct, that you're targeting the right people or demographics?  Identifying your target audience is the foundation of website optimization as well...

A Beginners Guide to SEO

Improving your SEO knowledge from a tactical or conceptual knowledge will benefit your business in many ways. Business owners who ignore SEO end up at a huge competitive disadvantage. Before we get into the nitty gritty details of SEO, let's discuss the big picture idea of SEO. The Concept of...