Top 10 TikTok Trends of 2021 The TikTok trends of 2021 that helped to keep us sane. As the most visited website in the world, TikTok is now more than humanity’s most powerful tool against boredom. The social media powerhouse is quite possibly the next step in social media marketing....
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Choose the Right Keywords with These Tips
When you need to choose the right keywords and key phrases for SEO, it may seem simultaneously simple and overwhelming. Either way, it is a vital step in successful search engine optimization (SEO) efforts. Whatever industry you’re in, your website is a key component of your business. You want to...
Using SEO in a Pandemic
SEO in a Pandemic: Optimization During COVID-19 Businesses are struggling, but utilizing SEO in a pandemic can help them find new avenues for revenue. COVID-19 is a public health emergency that has forced many individuals and businesses into hard times. Many people compare it to the economic turmoil of the...
The Evolution of SEO
The Evolution of SEO in Digital Marketing As in life, the only constant in search engine optimization (SEO) is change. In the past, optimizing a website meant ensuring you utilized keywords in the appropriate paces. However, this has evolved into a wholly new practice. Today, many SEO practices revolve around the...
PPC or SEO? What’s Right for a Small Business?
PPC or SEO? When to Optimize and When to Pay When it comes to PPC and SEO, it’s not always an either-or situation. Oftentimes, both of these tactics work holistically to help you gain traffic for your website. Let’s take a look at a scenario many small business owners face. ...
How Does Google Analytics Help in Houston SEO?
If you aren’t familiar with Google Analytics, it is a free tool you can use to track data. This helpful platform provides insight into the way visitors engage with your website. In particular, it is helpful in guiding your SEO optimize, whether for your blog or an e-commerce site. With...
Keyword Density: What Is It?
Keyword density is a foundational concept in on-page SEO and content marketing.
Interweaving Web Design with SEO
Web Design + Houston SEO: How Important Is SEO? Web design is important for any small business that wants to find success online. Optimize the design of your website so that your business can rank higher among the search engine results pages (SERPs). Search engine optimization, often abbreviated to SEO,...
E-Commerce SEO Strategy for Small Business
What Makes Up a Great E-Commerce SEO Strategy? If you’re an online retailer setting up an e-commerce shop, search engine optimization (SEO) is one of the most important strategies in your arsenal to cut through the noise of the digital landscape. For those who aren’t familiar, SEO is the process...
The How & Why of SEO
SEO Strategy and You If you’re a small business owner, you know the importance of getting your name out there. More and more, the traditional forms of marketing are having more of an impact on your wallet than they are on your business. As digital marketing continues to become the...