If you aren’t familiar with Google Analytics, it is a free tool you can use to track data. This helpful platform provides insight into the way visitors engage with your website. In particular, it is helpful in guiding your SEO optimize, whether for your blog or an e-commerce site. With...
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Keyword Density: What Is It?
Keyword density is a foundational concept in on-page SEO and content marketing.
Interweaving Web Design with SEO
Web Design + Houston SEO: How Important Is SEO? Web design is important for any small business that wants to find success online. Optimize the design of your website so that your business can rank higher among the search engine results pages (SERPs). Search engine optimization, often abbreviated to SEO,...
E-Commerce SEO Strategy for Small Business
What Makes Up a Great E-Commerce SEO Strategy? If you’re an online retailer setting up an e-commerce shop, search engine optimization (SEO) is one of the most important strategies in your arsenal to cut through the noise of the digital landscape. For those who aren’t familiar, SEO is the process...
The How & Why of SEO
SEO Strategy and You If you’re a small business owner, you know the importance of getting your name out there. More and more, the traditional forms of marketing are having more of an impact on your wallet than they are on your business. As digital marketing continues to become the...
Cannabis Advertising Agency Thoughts: Cannabis & Coronavirus
We’ve all been impacted by the coronavirus in one way or another. As a cannabis advertising agency, we’ve seen friends and family take on these impacts ourselves. Businesses of all sizes have been affected by the fear and panic shopping associated with the coronavirus outbreak. The concern is very real,...
SEO Explained: How Does SEO Work?
You probably wound up here by searching for how does SEO work or something similar. Regardless of whether you used Google, Bing, Yahoo, or any other search engine, we’re happy to have you here with us. If you run your own business, you’ve no doubt heard about search engine optimization...
4Cs of marketing in a covid era
Small Businesses are suffering on a global scale. We are all trying to stay afloat during the largest global pandemic in our lifetimes. Ironically, we are seeing businesses get through a COVID era as they have found new and creative ways to market and connect with their communities. Here are...
How to Identify Your Target Audience
Creating a website takes time, money, and resources. It can be an arduous and daunting process for business owners. How do you make sure your target audience profile is correct, that you're targeting the right people or demographics? Identifying your target audience is the foundation of website optimization as well...
A Beginners Guide to SEO
Improving your SEO knowledge from a tactical or conceptual knowledge will benefit your business in many ways. Business owners who ignore SEO end up at a huge competitive disadvantage. Before we get into the nitty gritty details of SEO, let's discuss the big picture idea of SEO. The Concept of...