4Cs of marketing in a covid era

Small Businesses are suffering on a global scale. We are all trying to stay afloat during the largest global pandemic in our lifetimes. Ironically, we are seeing businesses get through a COVID era as they have found new and creative ways to market and connect with their communities. Here are...

How to Identify Your Target Audience

Creating a website takes time, money, and resources. It can be an arduous and daunting process for business owners. How do you make sure your target audience profile is correct, that you're targeting the right people or demographics?  Identifying your target audience is the foundation of website optimization as well...