PPC or SEO? When to Optimize and When to Pay When it comes to PPC and SEO, it’s not always an either-or situation. Oftentimes, both of these tactics work holistically to help you gain traffic for your website. Let’s take a look at a scenario many small business owners face. ...
Keyword Density: What Is It?
Keyword density is a foundational concept in on-page SEO and content marketing.
4Cs of marketing in a covid era
Small Businesses are suffering on a global scale. We are all trying to stay afloat during the largest global pandemic in our lifetimes. Ironically, we are seeing businesses get through a COVID era as they have found new and creative ways to market and connect with their communities. Here are...
How to Identify Your Target Audience
Creating a website takes time, money, and resources. It can be an arduous and daunting process for business owners. How do you make sure your target audience profile is correct, that you're targeting the right people or demographics? Identifying your target audience is the foundation of website optimization as well...