Improving your SEO knowledge from a tactical or conceptual knowledge will benefit your business in many ways. Business owners who ignore SEO end up at a huge competitive disadvantage. Before we get into the nitty gritty details of SEO, let’s discuss the big picture idea of SEO.

The Concept of SEO

Search Engine Optimization (SEO) is a method of getting traffic to your website through organic search results. It is the practice of optimizing a website so that search engines like Google rank it higher. This is why the very first step to SEO is keyword research.

Keyword Research

Performing Keyword research at the beginning of your SEO campaign is essential. Keyword research helps you better understand which keywords drive the most traffic, while determining the intent of the search. Typically, one would want to target keywords with higher search volume, lower competition and intent to purchase a product or service.