Social Media and SEO Houston
Social media and its role in SEO marketing can be a little confusing at times. Oftentimes, people wonder whether social signals from different platforms have a direct impact on where your business appears in search engine ranking pages (SERPs).
The truth of the matter is that there’s no direct impact. The two don’t immediately influence each other. However, social media plays a big role in having your content appear before a larger audience. In turn, this larger audience leads to many factors that benefit SEO.
- Backlinks from different pages and sites
- Heightened engagement signals
- More SERP visibility for branded key phrases
In addition, when you understand that both SEO and social media marketing, they work holistically to improve performance in both channels.
SEO and SMM are two arrows in the same quiver.
On social media platforms, you research your audience and create more targeted content. This means that the content you produce on your website receives more engagement. Moreover, SEO research points you to topics your audience cares about. Together, they improve your engagement.
The Importance of Social Media in SEO
Any SEO agency worth your time knows the importance of backlinks. Moreover, they know that quality backlinks as well as the type of backlinks are important for improving your rank on Google. Additionally, it improves your domain authority – another important factor in search engine optimization.
Above all, social media an incredible platform for link building.
Social Media = Increased Visibility = More Links
When your audience engages with your content, they are more likely to share it. This provides increased visibility for your content, which means it is more likely to be found and read by people who link to it.
In addition to increasing the number of inbound links to your site, social sharing also improves your credibility. The popularity of your content helps to improve your domain authority. This is a very important factor for SEO marketing.
SMM allows for fluid content promotion. Moreover, increased shares lead bloggers to link to your content from their website. Over time, your improved domain authority and popularity can lead to requests for quotes and interviews.
Social Media and Content Marketing
An important aspect of having social media and SEO work holistically in a digital marketing campaign is to share key content. Social sharing is a key aspect of content marketing, which is one of the foundations of SEO.
For example, when you share a blog post on Facebook and in a newsletter, you give it maximum exposure. In turn, it becomes more of a linkable asset for your business. At Chaos Theory, we craft content optimized for keywords important to your industry, audience, and goals.
Holistic digital marketing requires sharing this content through social media channels to communicate with and engage your audience. By promoting high-quality content through social media platforms, you can gain quality links back to your website. In turn, you improve your SEO.
Influencer Marketing with Social Media
To amplify off-page SEO, we might opt for influencer marketing. Depending on the industry, influencers might have a plethora of followers. Moreover, they have honed their skills and know how to communicate to their audiences.
Above all, influencer marketing has the potential to boost social media and SEO tactics to deliver several perks.
- Greater word-of-mouth
- New links to your digital presence
- Mentions on platforms and websites
- Increased follower count
- Improved engagement on social media
- Heightened social signals
Additionally, even micro-influencers can be beneficial when you have a strong relationship within a certain niche. Micro-influencers often have higher engagement rates.
Moreover, they are typically more willing to collaborate with companies relevant to their niche. Such collaboration bears the potential to generate quality backlinks to your website, improving domain authority.
Get in Touch with Chaos Theory Digital
When you feel lost in the noise of the digital landscape, our team of digital marketing experts is here to help you. From high-quality content that targets your audience to SMM strategy, we help you cut through the noise.
If you’re ready to elevate your business, contact us for a free consultation. We love to talk SEO and can help with any questions you might have.